Our story

The story of BAGS & CHARMS – One vision, one creation

It all started with Clara , a 32-year-old designer passionate about fashion and unique accessories. Frustrated by never finding the perfect bag, the one that adapts to desires and occasions, she decided to create a solution: a modular bag, where everyone can add their personal touch thanks to interchangeable charms and accessories.

With this idea in mind, she embarked on the adventure and gave birth to our brand. More than just a bag, it is a concept: offering everyone the freedom to express their style through evolving and creative accessories. Each bag becomes a blank canvas, each charm a unique signature.

Its mission? To transform an everyday accessory into a piece that tells a story, that of the person who wears it. Because fashion must be fun, inspiring and above all infinitely customizable.

Welcome to the world of BAGS & CHARMS, a brand designed for those who want a bag that reflects their image.

But creating this brand was not a long, quiet river. Clara had to look for the best materials, design a practical and robust hanging system, and above all, imagine inspiring charm collections. After months of testing and perfecting, the first model finally sees the light of day.

And very quickly, the craze is there: its customers love being able to change their bag according to their moods. Today, BAGS & CHARMS continues to innovate so that each bag tells a unique story; yours.